STEP INTO INNER POWER ZURICH’S MUST-SEE IMMERSIVE EXPERIENCE AT GENESIS STUDIO
Inspired by the high-performance program GENESIS Magma, the exhibition INNER POWER offers visitors an exciting, immersive sensory experience. This unique exhibition runs from December 6th, 2024, to January 31st, 2025, at the GENESIS Studio Zurich at Bahnhofstrasse. During the exhibition, the GENESIS GV60 Magma Concept will be showcased. Entrance is free, and online reservations are available here.
INNER POWER
Zurich welcomes a new frontier of luxury and art with the debut of INNER POWER at GENESIS Studio Zürich. A collaboration with the Seoul-based art collective OMA Space, this immersive multi-sensory installation reflects the bold philosophy of the GENESIS Magma Program. Seoul, a city known for its elegance and innovation, OMA Space brings a fresh, transformative experience designed to showcase a brand and to connect deeply with its visitors and introduce them to Korean hospitality. The heart of the exhibition is the GENESIS GV60 Magma Concept, the brand’s first high-performance model. It made its Swiss debut after a successful showcase at Auto Zürich last month.
The model will enter European production before the end of 2025, a perfect symbol of the bold, transformative energy that GENESIS seeks to invoke.
Awakening the Senses
The INNER POWER installation invites visitors to embark on a journey beyond the usual. For 15 minutes, participants walk barefoot along a spiralling path laid with lava stones, pebbles, and organic textures. The ground warms underfoot as they move, gently guiding them into a deeper state of mindfulness. INNER POWER is a multi-sensory voyage where light, sound, and video merge seamlessly with the physical experience.
The installation taps into something primal, something beyond the surface of luxury. It invites guests to explore their vitality through the fusion of modern art and cutting-edge technology, complemented by GENESIS’ distinctive Korean hospitality Son-Nim 손님, ensuring that every visitor feels welcomed, relaxed, and valued.
Art as a Medium for Transformation
What makes INNER POWER stand out isn’t just its striking visual and sensory components — it intends to transform. OMA Space, known for its explorations of the human relationship to nature, delves deep into the power of Zen spirituality, primitive forms, and rituals in their work. “We believe in the transformative power of art and are thrilled to collaborate with GENESIS, bringing our art to Zurich as part of the Magma Program to offer an experience that reconnects visitors with their inner strength and the pure energy of nature.” – explains Oma, the visionary behind OMA Space.
This melding of Eastern philosophy with cutting-edge automotive performance reflects GENESIS’ unique luxury approach: creating purposeful experiences that resonate deeply with the soul. INNER POWER perfectly embodies this philosophy —where design, art, and wellness converge.
A Global Vision: Luxury Beyond the Vehicle
The installation is part of a larger global initiative by GENESIS, which includes experiences similar to those of the STARSCAPE light installation currently gracing GENESIS House in New York. These events demonstrate GENESIS’ dedication to redefining performance and challenging traditional notions of luxury by unexpectedly blending it with art, design, and wellness. Michael Cole, CEO and President of GENESIS Motor Europe, shares the brand’s vision: “At GENESIS, we are passionate about creating unique and enriching experiences for our guests, both in and beyond our vehicles. I hope our guests will enjoy this immersive journey to discover the inspiration and spirit of Magma, as well as the exceptional hospitality of our brand, at the GENESIS Studio in Zurich.”
GENESIS Studio Zürich: Where Design Meets Hospitality
GENESIS Studio Zürich, nestled in the city’s vibrant heart, is the ideal setting for this innovative installation. The studio isn’t just a — it’s a cultural touchpoint where design, technology, and hospitality blend seamlessly. Visitors can explore the latest models and get a firsthand taste of GENESIS’ distinctive approach to luxury living. Alongside the INNER POWER experience, the studio will also offer a glimpse into the future of mobility, with the GV60 Magma Concept on display throughout the exhibition’s run. INNER POWER will be open from December 6th, 2024, to January 31st, 2025. It’s an opportunity to experience something truly unique — an invitation to reconnect, recharge, awaken senses and embrace the future of luxury. Don’t miss your chance to be part of this transformative experience. Reserve your spot at GENESIS Studio Zürich and let the journey begin (Entrance is free).
author ANNA TISCHE
images COURTESY OF GENESIS