When Love Is the Most Precious Giftby TIFFANY & CO

There is something almost magical about the way time seems to slow down during the festive season. Lights glimmer a little more softly and brightly, the air turns gentler, and everyday gestures acquire a special warmth. In that suspended moment — poised between the nostalgia of a year drawing to a close and the anticipation of one about to begin — Tiffany & Co. invites us to celebrate what is most essential: “Love Is a Gift”.

Tiffany HardWear graduated link necklace in 18k yellow gold with pavé diamonds.
Tiffany HardWear large link bracelet in 18k yellow gold with diamonds.
Tiffany HardWear small link ring in 18k yellow gold with diamonds.
Tiffany Hard Wear large link earrings in 18k yellow gold with pavé diamonds.

Under this theme, the New York Maison unveils its 2025 Holiday Campaign, starring Anya Taylor-Joy — an actress whose ethereal grace embodies a new generation of modern romanticism. Filmed in Los Angeles by Jonas Lindstroemand captured in stills by Carlijn Jacobs, the campaign transports us into a festive cinematic universe, where every unfastened ribbon reveals a story, and every Tiffany Blue Box® holds more than a jewel: it holds a feeling.

Tiffany T Tl wide diamond hinged bangle in 18k rose gold.
Tiffany T Tl open hoop earrings in 18k rose gold with diamonds.
Tiffany T Tl ring in 18k rose gold with diamonds.

With the subtlety of one who understands that beauty lies in small gestures, Anya pulls gently at the white satin ribbon that adorns the iconic blue box. That simple act becomes a powerful metaphor: opening a gift, opening oneself to love, opening up to connection. The ribbon guides her through a journey spanning New York, London, Tokyo, and back home again — each destination a celebration of love in its many forms: romantic, familial, friendly, and self-directed.

Tiffany HardWear graduated link necklace in 18k yellow gold with pavé diamonds.
Tiffany HardWear large link bracelet in 18k yellow gold with diamonds.
Tiffany HardWear small link ring in 18k yellow gold with diamonds.
Tiffany HardWear large link earrings in 18k yellow gold with pavé diamonds.

Amid the gleam of jewels from the HardWear, Lock, T, and Knot collections, and the dreamlike brilliance of the new Bird on a Rock designs, Taylor-Joy reminds us that true luxury is measured in emotion. Faithful to its legacy of impeccable craftsmanship and timeless elegance, Tiffany & Co. once again shows that its creations are far more than adornments — they are witnesses to life’s most treasured moments.
The story concludes where it began: on the snow-dusted streets of New York, before The Landmark, the architectural jewel of the Maison.

Tiffany HardWear graduated link necklace in 18k yellow gold with pavé diamonds.
Tiffany HardWear large link bracelet in 18k yellow gold with diamonds.
Tiffany HardWear small link ring in 18k yellow gold with diamonds.
Tiffany HardWear large link earrings in 18k yellow gold with pavé diamonds.

In an age when everything seems to move too quickly, Tiffany & Co. invites us to pause and cherish the gestures that truly matter — an unexpected embrace, a call to a loved one, an afternoon spent quietly in one’s own company. Because love, when shared — even with oneself — multiplies.