Velvet Skin, Heart of Metal: COCO CRUSH by CHANEL

The success of a Maison is not measured solely by the excellence of its products, customer service, or presence on Avenue Montaigne. In a world where quality has become a global standard, what truly sets a brand apart is its ability to convey an artistic value—intangible, powerful, and transcending the economic—that creates a desire for belonging. This value stems from the brand’s DNA, its codes, and the way each creative director respects, interprets, and evolves them.

COCO CRUSH embodies this philosophy perfectly. Born from a reinterpretation of the quilted motif—graphic, generous, beloved by Gabrielle Chanel, and emblematic of the iconic 2.55 handbag—this line has established itself since 2015 as a distinctive hallmark of CHANEL Fine Jewelry. Each piece is a testament to the Maison’s history and its ability to close the circle of desire for belonging, creating jewelry that converses with itself: timeless yet contemporary, with soft, graphic, and precise forms.

The quilted motif is expressed through incisions in gold that merge roundness and precision, showcasing the mastery of the CHANEL Fine Jewelry Creation Studio. Necklaces, chokers, rings, bracelets, and earrings interweave in a language of their own, combine sophisticated elegance with a hint of rock’n’roll, while the wide, sculptural COCO CRUSH cuff asserts its graphic silhouette, revisiting the quilted motif with precision and maximum comfort.

In January 2026, the CHANEL Fine Jewelry Creation Studio introduced supple versions of COCO CRUSH, available exclusively as chokers and necklaces. Designed to bring unprecedented flexibility and movement, these creations adapt to the body with sensual precision: the short necklace traces a luminous line in beige, yellow, or white gold with diamonds, while the choker hugs the neck boldly, sculpting the silhouette and offering a gesture of controlled sensuality. New earrings will be introduced in April 2026, further expanding the collection while preserving its balance of strength and delicacy, tradition and modernity. This harmony of velvet skin and heart of metal transforms every creation into an extension of the CHANEL universe: poetic, desirable, and instantly recognizable.

COCO CRUSH is not just jewelry; it is a language, a manifesto of style. Its pieces, essential and free, pay homage to the spirit of Gabrielle Chanel: timeless, contemporary, bold, and deeply human, reminding us that true luxury resides in artistic mastery and in the emotion evoked when wearing something infused with the DNA of an iconic Maison.