TUDOR Goes Zürich
Exactly one month ago, the watch brand TUDOR opened the doors of its first-ever store in Switzerland. With this being said, the Swiss watch house now does not only produce its creations here but has now officially its first mono-brand boutique within the country, almost simultaneously with the presentation of their newest model at Watches and Wonders 2024.
With a surface of 144 square meters, visitors can dive deep into the brand’s universe. From a cycling experience with a race simulator, which allows guests to get a feel of TUDOR’s daring world, over a bar with a lounge to an interactive table that highlights the steps taken to produce the bronze case of their boutique exclusive watch. All the different aspects of the store are summed up in the interior design, which completes the feeling of being in the brand’s universe and brings the different elements back together.
The opening of this boutique comes alongside the presentation of their new version of the famous BLACK BAY 58 18K model at the beginning of this month. The story of this watch began in 1958 when TUDOR created it to dive 200 meters deep into the water. It has become a watch that gained worldwide popularity not only because it can accompany its wearer during a variety of daring kinds of sports adventures but also due to its design. This year’s new edition, which was shown during Watches & Wonders in Geneva, has an 18 carat yellow gold case in a matt, satin finish, and an open case back, revealing its clockwork. These features are a first for this type of product and represent the brand and the BLACK BAY 58 18K perfectly: robust yet precious. Furthermore, the green color on and around the dial stands out on this model. This offers a fresh, luxurious, yet young touch to a watch with such a legacy.
With the opening of their new boutique at Bahnhofstrasse in Zürich, accompanied by the fresh interpretation of one of their most famous watches, it seems to be a great first quarter for TUDOR, and we are excited to see what comes next!
photos COURTESY BY THE BRANDS
author JON FLOYD LENZ