Rallegrati: The Italian Brand Redefining Knitwear
Puglia, Italy – Rallegrati isn’t just another fashion label; it represents a new concept in knitwear, seamlessly blending the exploration and transformation of nature with a commitment to sustainable fashion. Embracing a strong and determined character, Rallegrati is fashion created “with people and for people.” Each piece celebrates the human form through innovative techniques and exquisite details.
The Roots of Rallegrati: Linea Zeta’s Legacy
The journey began in 1972 in Santeramo in Colle, where Angela Zeverino, an expert in manual knitting machines, founded her knitwear workshop. Santeramo, known for its thriving knitwear industry, saw many factories outsource production over the years. However, the Zeverino family remained committed to their local roots, investing in traditional craftsmanship passed down for over fifty years. Under the passionate guidance of Angela’s son, Filippo, who took over in 1997, Linea Zeta S.r.l. was founded. This company emphasizes quality and tradition, specializing in women’s knitwear and tailoring, both prêt-à-porter and haute couture. Despite adhering to traditional artisanal methods, Linea Zeta integrates employee expertise with advanced knitting technology.
Linea Zeta Today
Today, Linea Zeta operates entirely in-house, from yarn to finished garment. With around thirty direct employees, the company manages every step of production, from prototyping to assembly. Using digital knitting machines, they design and produce fabrics that are then crafted into finished pieces, ensuring top-notch quality and innovation.
The Birth of Rallegrati
In 2020, during the challenging times of the pandemic, Filippo and his wife Ana launched the “Rallegrati” line. The name, meaning “Rejoice,” conveys a message of living life with lightheartedness and ease. This philosophy emerged as a beacon of hope during the crisis, emphasizing the importance of finding joy even in difficult times. The essence of Rallegrati is about choosing joy, a practice that turns challenges into opportunities for a new perspective.
Rallegrati’s Signature Concept
The Cracklé pattern is the hallmark of Rallegrati. Inspired by natural forms found in rocks, marble, water reflections, and the sky, Cracklé embodies the transformation of nature. By experimenting with different yarns and colors, Rallegrati creates a bold, modern style that stands out. Their original leopard print, for example, uses unreal colors while maintaining a tactile fur effect, showcasing their innovative approach. Rallegrati garments are known for their comfort and durability, made with fine yarns and techniques that ensure lasting quality. The fashion philosophy is to create unique, exclusive pieces that transcend fleeting trends and adapt perfectly to any body shape.
Commitment to Sustainability and Local Excellence
Rallegrati is deeply committed to sustainability and local heritage. By producing limited quantities of each item, they ensure exclusivity and avoid overproduction waste. Among their notable projects is the “Made in Puglia” 2023 initiative, in collaboration with VOGUE ITALIA. This co-branding project highlights the excellence and specialized production of the fashion sector in Puglia, showcasing its strengths on both Vogue Italia and Vogue Korea websites, providing extensive national and international visibility.
Showroom Success in Paris
During Haute Couture Fashion Week in Paris, Rallegrati’s showroom at 9 Rue Du Marché Saint Honoré received overwhelming success, leading to a second presentation in September. The high quality of materials, combined with artisanal craftsmanship and innovative weaving methods, drew significant attention. The standout pieces, especially the knit dresses, fit every body shape like a second skin, appealing to both young and mature audiences.
SS25 Collections: A Tribute to Puglia
The SS25 collection, like all Rallegrati collections, draws inspiration from the essence of Puglia. The colors and patterns reflect the shades of the sea, the hues of the soil, and the sun’s reflections on wheat fields. This season, Rallegrati celebrates the Ferula, a tall wildflower native to their countryside. The patterns are reimagined in abstract
forms and vibrant colors, with three-dimensional textiles that feel as soft as grass.
A Personal Touch
For Filippo and Ana, clients are not just numbers; they are individuals with names and identities. This personal approach is at the heart of Rallegrati, making each customer feel valued and special. In Rallegrati, tradition meets innovation, nature inspires fashion, and every piece tells a story of joy and resilience. Visit rallegrati.it to explore their collections and experience the unique blend of artisanal excellence and modern design.
photos COURTESY OF THE BRAND
author JVDAS BERRA