OMEGA x Kevin Germanier: We Are Friends, right?
Biel/Bienne, Switzerland – The world of luxury is defined by a great state of comfort and elegance, often paired with quality and high expenses. For some it is a lifestyle that sets a standard of living, for others it is a desirable goal to have even a small part of that world in their lives. In this sophisticated world of luxury fashion and timepieces, collaborations often serve as a bridge between distinct yet complementary realms. So it comes that the Swiss luxury watchmaker OMEGA just announced Kevin Germanier, Swiss fashion designer, heralded for his approach on sustainable fashion, to be a new friend of the brand, epitomizing a harmonious blend of tradition, innovation and sustainability. This partnership not only highlights the evolving landscape of luxury fashion but also underscores the unique Swiss heritage and craftsmanship that both brands proudly represent.
Since its inception in 1848, OMEGA has been a beacon of Swiss watchmaking excellence and built up a reputation of precision and timeless elegance. Being the timekeeper at the Olympic Games in Paris and having been involved in space exploration, showcase the international appreciation of these elements and the extent of the brand’s platform.
Kevin Germanier, a rising star in the fashion world and a graduate of Central Saint Martins, represents the new wave of Swiss designers who are redefining luxury fashion through sustainability. Germanier’s creations are known for their vibrant use of upcycled materials, intricate beadwork, and bold, avant-garde designs. His commitment to sustainability is a reflection of his Swiss roots, emphasizing quality, innovation, and respect for the environment. Germanier’s work has captivated the fashion industry, with celebrities like Lady Gaga and Björk donning his unique pieces. His approach resonates with a generation of environmentally conscious consumers who value both style and sustainability.
The friendship between OMEGA and Kevin Germanier is a celebration of Swiss ingenuity, bringing together OMEGA’s heritage of meticulous craftsmanship and Germanier’s innovative sustainable fashion ethos. Resonating with a broad audience, traditional watch collectors, who appreciate the watchmaker’s technical excellence, are subtly introduced to the bold, youthful universe of Germanier, and vice versa, the fashion brand’s young fashion enthusiasts are offered a bridge that makes luxury watches more relatable.
While this union does not reinvent the wheel, it certainly does support the validity of both party’s beliefs, underlining their authenticity. And, honestly, isn’t this what gain’s the most sympathy and trust?
photos COURTESY OF OMEGA
author JON FLOYD LENZ