March 7, 2025

Marrakech Mirage

Framed by the Atlas Mountains, the vibrant African hub for art and design – undeniably tied to fashion – serves as backdrop to Numéro Switzerland’s H&M STUDIO S/S25 cover story.

Rich in Moroccan history and culture, Marrakech stands as a global hub for contemporary African art and design. Deeply intertwined with Parisian fashion history, the city captivated Yves Saint Laurent, whose fascination with Berber attire, Moroccan fabrics, and fine leathers continues to inspire a new generation of artists.

Delve into the thousand-year-old medina of Marrakech, the red of its walls, the green of its riad rooftops, and the iconic Majorelle blue through the editorial featured on the cover of Numéro Switzerland’s surrealist issue in the latest edition, now available for purchase.

full looks H&M STUDIO

full look H&M STUDIO

photography MARGARET MALGORZATA

art director JVDAS BERRA

styling GIORGIO AMMIRABILE

make up and hair artist GIUSEPPE PALADINO using H&M BEAUTY

models VITORINNI at Wonderwall MGMT and SARA GIACOMINI at ELITE MODELING AGENCY NETWORK

casting director GIULIA SMITH

production FRED FANTUN PRODUCTIONS