Introducing the PREMIÈRE SOUND WATCH by CHANEL

What are you waiting for to join CHANEL and experience an elegant immersion in music,
much like Lily-Rose Depp?

CHANEL, synonymous with quality and innovation, has once again captivated with its latest creation: the PREMIÈRE SOUND watch. This audacious reinterpretation of the iconic PREMIÈRE watch, originally launched in 1987, not only maintains the Maison’s elegance and free spirit but also incorporates the latest advancements in sound technology, offering a wholly immersive experience.

The PREMIÈRE SOUND watch is inspired by CHANEL’s most emblematic elements. The octagonal case of the watch evokes the stopper of the No. 5 perfume, while the flexible bracelet pays homage to the chain of the brand’s iconic handbag. Yet, this piece transcends traditional watchmaking boundaries by incorporating an unexpected accessory: high-quality wired headphones.

Transformed into an elegant long sautoir necklace, the PREMIÈRE SOUND watch easily connects to smartphones (iPhone or Android) and other audio devices. You’ll not only enjoy exceptional sound quality but also be able to make phone calls and control music and video playback, all while maintaining the sophisticated touch that defines CHANEL.

The PREMIÈRE SOUND will be available starting September 2, 2024, in a limited edition, with a price of CHF 13500 in CHANEL boutiques in Switzerland. Don’t miss the opportunity to be part of this innovative fusion of fashion and technology.