H&M x Magda Butrym Stuns in Berlin A Night of Glamour

Celebrating style, femininity, and high-fashion energy, H&M’s much-anticipated collaboration with designer Magda Butrym illuminated Berlin with a spectacular launch event. Set against the atmospheric backdrop of a former broadcasting hall on the city’s outskirts, the night served as a masterclass in contrast, merging industrial chic with the sensual elegance of Magda’s signature aesthetic.

Guests were treated to an evening of refined indulgence, previously wined and dined and partied beneath soaring ceilings and raw architectural details that perfectly framed the soft, sculptural silhouettes of the collection. The venue’s gritty charm amplified the delicate beauty of the designs, creating an unforgettable juxtaposition of texture, tone, and attitude.

Style icons, influencers, and fashion insiders alike arrived in head-turning ensembles from the range, bringing the collection to life with every pose, laugh, and dance step. The mood was electric—part runway, part revelry—with Berlin’s creative spirit pulsing through every detail of the night.

From the stunning setting to the standout looks, the event captured the essence of modern glamour: bold, effortless, and truly unforgettable.

The H&M x Magda Butrym range is now available at H&M Bahnhofstrasse Zurich today and online.