H&M Studio SS 2025 – Bold Cuts Meet Poolside Style

Designed to transition seamlessly from city streets to poolside gatherings, the collection highlights cinched waists and sporty details.

Drawing inspiration from the power dressing of 1980s businesswomen and the vibrant aesthetics of Miami and Los Angeles, this season is all about versatility and empowerment. The collection launches on March 7 online and in select stores.

“For 2025, we imagined the day of a power woman – not just her career, but her entire lifestyle. Her strength and style extend far beyond the traditional ‘9-to-5.’ She embraces tailoring, statement pieces, shirts, and denim – all with an attitude that blends confidence and glamour,” says Linda Wikell, Concept Designer at H&M Studio.

A crisp business shirt transforms into a sleek bodysuit, and swimsuits are designed to double as eveningwear. The collection is defined by strong silhouettes and rich textures, with materials such as leather, cotton-blend bouclé, woven rib knit, and bouclé-style denim adding depth and dimension. A refined color palette of corporate grey, greige, black, white, scarlet red, and water blue further amplifies the statement.

Each piece is designed to accentuate the feminine form and evoke a feeling of confidence and grace. A long black bouclé coat with a belted waist and structured shoulders exudes power. A classic blue shirt bodysuit makes a sharp impression with its contrasting white collar and cuffs, while a draped grey mini dress with an integrated scarf detail offers understated elegance. Other highlights include a coordinated shirt and suit set featuring a distorted underwater print, as well as a cropped grey nylon jacket with a high collar. Accessories complete the look with an oversized, water-resistant clutch, sleek metal-framed sunglasses, and square-toe shoes.

H&M Studio is the most fashion-forward and artistic expression of H&M’s design vision. Created by an in-house team at the brand’s Stockholm atelier, these limited-edition collections have been capturing the essence of modern elegance since 2013, released several times a year.