November 10, 2026

HERMÈS, AN INTERIOR LANDSCAPE

There is a particular way in which architecture can translate the spirit of a place without attempting to reproduce it. In Geneva, Hermès explores precisely this dialogue with the reopening of its renovated and expanded boutique on 5 November 2026. Located in a listed modernist building designed by Swiss architect Marc-Joseph Saugey, the Maison introduces a new spatial experience in which the surrounding landscape becomes an essential part of its architectural language.

Conceived by the Paris-based agency RDAI, the space unfolds across six floors as a journey through colour, textures and light, drawing inspiration from the changing atmospheres of Lake Geneva, the mountains that surround it and the shifting tones of the sky throughout the seasons. Each level reveals its own chromatic identity, creating a gradual transition from mineral greys and earthy tones to emerald greens, aquatic blues and the softer hues of sunset. Throughout the building, the Maison’s sixteen métiers find their place in an environment where craftsmanship and architecture share a common language.

The experience begins at street level, where an installation by Swiss artist Laura Thiong-Toye transforms the windows into an invitation to travel, inspired by the Maison’s 2026 theme, Venture beyond. Inside, mineral surfaces, textured and ribbed concrete, oak parquet flooring and carefully selected fabrics establish a dialogue between the urban and the natural. As visitors ascend, the different universes unfold almost like chapters in a landscape: the men’s collections appear alongside emerald-green accents; jewellery and watches are framed by shades of blue, while women’s ready-to-wear and footwear occupy the third floor, bathed in a sunlit palette that evokes the overlapping contours of mountain ranges. The journey culminates on the sixth floor, where a private space recreates the warmth of sunset through peach tones, subtle shades of pink and delicate wood marquetry.

Art further expands this architectural narrative. Works from the Émile Hermès Collection and the Hermès Collection of Contemporary Photography bring the perspectives of Swiss photographers Matthieu Gafsou and Arnold Odermatt into the boutique, drawing the surrounding landscape indoors. Among the exceptional creations presented in this space is a unique Arceau Voiliers watch, featuring a mother-of-pearl dial and miniature painting inspired by a drawing by Swiss painter Jean-Louis Clerc.

More than an expansion, Hermès’ renewed Geneva address reflects the Maison’s enduring relationship with Switzerland, the country in which it established its first presence outside France in 1947. Here, the idea of luxury finds its expression not in excess, but in an attentive relationship with materials, place and time. An architectural journey in which the landscape is never simply a view, but an essential part of the experience.