October 7, 2026
FASHION FROM THE EDGES OF EUROPE
From the streets of Yerevan, a new Armenian fashion identity is taking shape. Drawing from centuries of craft, local materials and cultural memory, a new generation of designers including Nensi Avetisian, Jhangirian, Ananyan, Dajeli, Sonya Avagyan and Tangian is looking towards Paris, London and beyond without leaving its own codes behind. Photographed by Garen Barsegian and styled by Angelina Khachaturyan, the editorial moves through Yerevan’s pink tuff streets and the brutalist Hay Art Centre, capturing a scene developing beyond the established fashion capitals and on its own terms.
dress MARY STEPANYAN
shoes ANANYAYN
dress MARY STEPANYAN
shoes ANANYAYN
dress MARY STEPANYAN
dress MARY STEPANYAN
jewelry PREGOMESH
shoes STYLIST OWN
dress MANUK ALEKSYAN
matching set FAINA
dress MANUK ALEKSYAN
top MARY STEPANYAN
skirt MANNHOF FASHION
coat THE MUSE
hat TANGIAN
shoes ANANYAYN
cape TANGIAN
jewelry SONYA AVAGYAN
dress JHANGIRIAN
shoes DAJELI
Team credits:
director, photographer and EP GAREN BARSEGIAN
production company WHOODEN/STUDIOS
service production ARMENIA SERVICE PRODUCTION
cinematographer ARTUR USTYAN
editor NVARD TSATURYAN
photo processing KARMIR YEREVAN
stylist ANGELINA KHACHATURYAN
stylist assistant GAGIK SARGSYAN
hair stylist SERGEY SAHRADAYN
make-up artist VALERI OSIPOVA
talent JAKO, ARMINE HARUTYUNYAN, MARIAM KAPOUDJIAN, NARE DAVTYAN, ANGELINA KHACHATURYAN, EVA GRIGORYAN and ANI SAFARYANN