December 4, 2024

DIOR’s Decors celebrating Year-End Festivities in Boutiques Worldwide

DIOR celebrates the festive season with a captivating tale brought to life at its iconic locations. This three-dimensional story, inspired by legends and myths, draws from Maria Grazia Chiuri’s DIOR Cruise 2025 collection, honoring Scotland’s rich and diverse heritage.

The line’s signature motifs – DIOR Around the World, Millefiori Unicorn, and DIOR Cabinet de la Mer, envisioned by Pietro Ruffo – are reimagined in bold, three-dimensional creations, as if mythical characters have leapt from the pages of animated storybooks.

Unicorns, lions, monkeys, birds, and deer intertwine with coral, seahorses, and starfish, creating poetic floral constellations that adorn the windows and façades of DIOR boutiques worldwide. Honoring the art of metamorphosis, these magical creatures appear as sculptures inspired by paper lanterns and as miniature ornaments on Christmas trees.

A magical, dreamlike world comes to life within extraordinary spaces, where intricate sketches cover floors and ceilings rich in detail and color – a mesmerizing journey and an invitation to a spellbinding escape.

author JUAN LUCA WICK

images COURTESY OF JONATHAN MOY DE VITRY at DIOR