CHOPARD’s ‘Sculpted by Light’ Ice Cube Campaign

The latest campaign by CHOPARD highlights the purity, allure, and modern elegance of the Maison’s Ice Cube collection.

Captured by British fashion photographer and director Charlotte Wales, the campaign merges Bella Hadid’s striking beauty with the luminous brilliance of CHOPARD’s Ice Cube collection. 

Masterful lighting enhances the geometric precision of the designs, creating a captivating ambiance that embodies the essence of the collection.

The cube, the collection’s signature motif, symbolizes geometric perfection, amplifying the light reflected off its facets. 

CHOPARD’s Co-President and Artistic Director, Caroline Scheufele, first debuted this design in 1999 with a watch that embraced pure form over flashy ornamentation. Since then, the collection has continuously evolved, maintaining an ongoing harmony with light.

Reflecting the Bauhaus movement’s emphasis on simplicity and functionality, this minimalist aesthetic is defined by the essential elements of light, shape, and durable materials. 

Ice Cube captures the essence of modern architecture through its vertical design, reminiscent of the skyscrapers in global capitals that serve as homes to the avant-garde. 

Minimalism, as an art of living, focuses on preserving what is essential – what is timeless and meaningful rather than fleeting. The collection reflects the pursuit of perfection, blending advanced technology with expert craftsmanship.

CHOPARD seamlessly integrates an ethical approach into its identity, prioritizing timeless and enduring designs. Since 2017, the use of ethical gold in crafting the collection’s jewelry has underscored the Maison’s commitment to responsibility.