CARAN D’ACHE: Swiss Iconography in a Pencil-Stroke

Remaining the only Swiss manufacturer of writing instruments, CARAN D’ACHE is currently led by Carole Hubscher, representing the fourth generation actively involved in the family business since the 1930s.
While deeply rooted in tradition, the house of CARAN D’ACHE embraces innovation. The Swiss manufacturer made history with its realise of the first watercolor pencils.

CARAN D’ACHE continually strives to push the boundaries by developing cutting-edge technologies to enhance the quality of its products. The international acclaim of CARAN D’ACHE is a testament to its ongoing commitment to its swissness: Quality, tradition and excellence.

Since 1915 CARAN D’ACHE is a preserver of the art of handwriting – A symbol that has connected people from the dawn of civilization.

Founded as the ‘Fabrique Genevoise de Crayons’ in 1915, CARAN D’ACHE adopted its present name in 1924 under Arnold Schweitzer as a tribute to French cartoonist Emmanuel Poiré, who singed his Art ‘Caran d’Ache’. The name is a French adaptation of the Russian word for pencil ‘karansash’.

Synonymous with elegance, sturdiness and quality, the Ecridor – An emblematic model of the mansion – was created as a mechanical pencil in 1947 and in 1953 as a ballpoint pen. Its art-deco inspired hexagonal body, recognizable at first glance, has shaped it to be a true modern icon. Already in the 1930s CARAN D’ACHE had its first engraved gold or silver Ecridor pencil.

In 1970, the Madison collection was presented, which for the first time included a fountain pen.

In 1994 the production of CARAN D’ACHE’s ‘Private Collection’ began. The first collection, called ‘Geneva’ consisted of two variations of pens covered in 23 carat pink gold.

Glancing at the future, CARAN D’ACHE is building a new Complex in Bernex, with plans to relocate its headquarters. Remaining Swiss  in its production, essence and its history.