July 5, 2024

A Summer at Phi Beach with Herno

Sardegna, Italy – This summer, the elegant style of Herno takes a luxurious vacation, making a grand entrance at Sardinia’s most exclusive beach club, Phi Beach. Nestled in the heart of the Mediterranean scrub, between the historic Napoleonic Forte Cappellini and the majestic rocks sculpted by wind and water, Phi Beach is renowned for its breathtaking sea-front sunsets and unparalleled Italian hospitality. This picturesque setting becomes the perfect backdrop for Herno’s signature monogram, transforming the club into a haven of timeless elegance.

From June to September, Phi Beach will be adorned with Herno’s unmistakable neutral hues, offering guests a fresh aesthetic of comfort. The iconic brand has meticulously customized an area of the club, infusing every detail with its refined style. Imagine reclining on sunbeds, lounging in wooden cabanas, and sipping drinks at tables all graced with Herno’s monogram. The shades of sand, from avana beige to light hazelnut, seamlessly blend with the natural beauty of the surroundings, creating a harmonious and glamorous atmosphere.

This collaboration is a testament to Herno’s continuous growth and evolution. Known for its comprehensive total look collections, Herno is expanding its repertoire this year to include swimwear for the first time in its 76-year history. This summer at Phi Beach is a celebration of Herno’s commitment to offering all-encompassing experiences that allow guests to fully immerse themselves in the brand’s philosophy.

For those seeking the perfect blend of luxury and leisure, Phi Beach under Herno’s touch promises an unforgettable escape. Whether you’re savoring the stunning sunsets, partaking in the club’s exquisite services, or simply enjoying the serene ambiance, every moment will be infused with Herno’s hallmark elegance. Embrace this unique opportunity to experience the quintessential Italian summer, where every detail is curated to perfection.

As you soak in the exquisite Italian hospitality and the serene beauty of the Sardinian sea, let Herno’s stylish monogram be your guide to a summer of elegance and luxury. Here’s to a season of unforgettable sunsets, impeccable service, and the timeless charm of Herno at Phi Beach!

photos COURTESY OF HERNO

author JON FLOYD LENZ