Copenhagen Fashion Week 2025: Freshness, Originality, and a Necessary Dose of Rebellion

Like a cool breeze in the height of summer – one that brings hope and lets us breathe, for those of us still trapped in the concrete jungle – Copenhagen Fashion Week (CPFW), held from 4 to 8 August, has just closed its doors. And, as always, it leaves us with much to observe, analyse, and, why not, borrow.

The coolest fashion week of the moment? Yes, without a doubt. But let’s be clear: we are not speaking solely of the runway. Beyond it, influencers, editors, and fashion-world personalities are shaking off the tired “aesthetic” cliché, imposing relaxed, authentic, and fresh looks that are set to become the must-follow trends of the coming months. On the cobbled streets of Copenhagen, we saw everything from straw hats to crochet caps with that irresistible “bohemian chic” air. And those classic Havaianas flip-flops? They did not just arrive – they claimed a front-row seat.

As if in a Yayoi Kusama installation, polka dots were everywhere – from full looks to subtle accents that elevated an outfit. Layering reigned without overwhelming, strolling down Strøget Street with a winning formula: basic T-shirts paired with voluminous skirts, a trend here to stay. Lace made an appearance too, this time in silk dresses worn over trousers, always playing with layers.

Why is CPFW such a hotbed of trends? Because here, people dare with colour, with mixing, and above all, with creating relaxed, genuinely wearable looks – yet with that editorial touch that catches the eye. Originality outweighs the “posed”, and authenticity triumphs over the kind of snobbery so common at other fashion weeks.

On the runway itself, before a single step is taken, brands do not simply deliver that magical word – “originality” – but also meet the sustainability standards that CPFW has enforced since 2018 as a condition for inclusion.

For this edition, here are six brands worth examining with a magnifying glass:

CECILIE BAHNSEN

Marking her tenth anniversary, Cecilie Bahnsen – the Danish star shining both locally and internationally – continues to reinvent herself without losing her essence. Sitting at the intersection of haute couture and prêt-à-porter, her relaxed, timeless style marries the tradition of fine French fashion with Scandinavian restraint. Architecture, craftsmanship, and romance that never go out of style.

DEADWOOD

Straight from Stockholm, Deadwood looks as if it belongs in a post-apocalyptic film – yet with an unexpected sense of hope. Founded in 2012 by two friends determined to break the mould, the brand uses recycled materials, such as reclaimed leather and vegan cactus leather, to create garments that challenge the status quo while embracing sustainability with style. Conscious, resilient fashion.

IAMISIGO

From Lagos, Nigeria, IAMISIGO is a breath of authenticity and innovation. Every piece is a deliberate act of storytelling, handmade by African artisans reviving endangered traditional techniques. Its commitment to textile preservation, circular design, and regenerative fashion transforms each garment into a living archive and a form of cultural resistance – without sacrificing an ounce of contemporary style.

MKDT STUDIO

If you seek sophisticated, elegant, understated pieces, MKDT Studio is your destination. Impeccable quality and craftsmanship shine in its tailoring collections, crafted from carefully selected natural fabrics designed to last – creating looks that speak for themselves without shouting “look at me”. Discreet yet unforgettable sophistication.

ROLF EKROTH

From Sweden comes a rebellious cry: “Punk is not dead.” Rolf Ekroth creates gender-neutral clothing designed for all bodies, with a defiant attitude that does not follow trends – it sets them. Rebellion, inclusivity, and sustainability go hand in hand in this brand, reminding us that freedom can also be worn.

ANNE SOFIE MADSEN

Contrast with purpose, not contradiction. Wool tailoring is softened with sheer silk, crystals serve as both ornament and armour, and hand-dyed organza blooms into imagined flora upon the body. Anne Sofie Madsen redefines everyday clothing as living sculpture – garments carrying memory, movement, and intimacy. With Caroline Clante as co-creative director, the brand opens space for reflection and authentic expression in fashion.

Thank you, CPFW, for existing – and for reminding us that fashion can be approached from another angle, one where sustainability is not a passing fad but a genuine commitment, and where every link in the production chain is respected and celebrated.