The CHANEL 25: A Legacy of Elegance, A Celebration of Freedom

In the ever-evolving narrative of sophistication and modernity, CHANEL unveils the CHANEL 25 handbag – a masterful reinterpretation of the House’s timeless codes. At the heart of this campaign stand two undeniable icons of contemporary culture: Dua Lipa and Jennie, each embodying the effortless grace and dynamism synonymous with the Maison.

Dua Lipa: A Muse in Motion

A paragon of style, Dua Lipa embarks on a new chapter with CHANEL, lending her inimitable presence to the CHANEL 25. Captured by the lens of David Sims, the campaign pulsates with the kinetic energy of a music video. The Grammy-winning artist moves through the frenetic streets of Manhattan and the refined stillness of a photo studio, exuding an insouciant charm that is both magnetic and wholly her own.

Set to the unmistakable rhythm of She Drives Me Crazy by Fine Young Cannibals, the campaign channels the rebellious spirit of the ’90s – an era Dua Lipa reveres for its bold expressions in fashion, music, and cinema. “That song is an anthem,” she muses. “It embodies a raw, untamed emotion that perfectly complements the freedom of this campaign. New York lends itself so well to that ‘stomp-your-feet’ energy.”

The CHANEL 25 is the quintessential modern accessory, a seamless blend of elegance and functionality. Designed to accompany the rhythm of contemporary life, its supple structure, iconic quilting, interlaced chain, and multiple pockets ensure a fluid transition from day to night.

“I’m obsessed,” Dua confesses. “It’s the perfect bag for someone constantly on the move – there’s space for my books, my sunglasses, my notebook, even my crystals. It’s not just a bag; it’s a companion.”

For Dua, this campaign transcends fashion – it is a manifesto of movement, individuality, and joie de vivre. “It’s powerful yet playful. It’s about embracing that dynamic energy with confidence and ease. That’s why it spoke to me on such a personal level.”

Jennie: A Timeless Dialogue with CHANEL

Joining Dua Lipa in this celebration of elegance is Jennie, a figure of singular influence in the global pop landscape. As a CHANEL ambassador since 2017, she continues her ongoing dialogue with the House, infusing the CHANEL 25 campaign with her own brand of effortless sophistication.

For Jennie, the CHANEL 25 is a study in freedom: “It adapts to every situation, effortlessly complementing my style while allowing for movement and ease.” She describes it as the ultimate travel essential, a companion of both practicality and luxury, ideal for the jet-setting demands of her career.

Once again, Gordon von Steiner captures this narrative through his signature cinematic lens. Jennie, like Dua, navigates through the pulsating heart of New York City, each frame capturing the timeless allure of CHANEL. “The campaign feels like a short music video,” Jennie remarks. “It’s a moment of pure expression, a celebration of independence and confidence.”

The campaign’s visual language, meticulously composed by David Sims, underscores the modernity of the CHANEL 25. Available in sleek black leather, bold denim, and vibrant hues, the CHANEL 25 handbag is not just an accessory – it is an extension of the wearer’s identity.

An Emblem of the CHANEL Spirit

The CHANEL 25 campaign is a symphony of movement and self-expression, brought to life by two of the most compelling figures of their generation. More than a handbag, the CHANEL 25 represents the intersection of heritage and modernity, tradition and innovation, as well as elegance and irreverence.

With Dua Lipa and Jennie at its helm, the CHANEL 25 campaign reaffirms the eternal principle that style is not just about what one wears, but how one moves through the world.