December 6, 2025

4.44 AM

An oppressive, hypnotic atmosphere, the fashion film 4:44 am _ I Don’t Wake Alone,  Directed by Senio Zapruder with creative direction by Eleonora Gaspari, takes the protagonist on an inner journey filled with distorted visions and illusions that turn into a nightmare. As reality crumbles around her, lights, shadows, dreams, and fears intertwine, blurring the line between beauty and terror. The vintage tone, striking cinematography, and horror-inspired aesthetic create an intense and unsettling visual experience. The result is an audiovisual narrative that conveys psychological tension and style, leaving the viewer suspended between dream and reality.

dress MSGM
jewelry EMANUELE BICOCCHI

dress MSGM
jewelry EMANUELE BICOCCHI

full look FENDI
jewelry EMANUELE BICOCCHI

full look FENDI
jewelry EMANUELE BICOCCHI

full look FENDI

coat DOLCE & GABBANA

coat DOLCE & GABBANA

coat, dress and tights DOLCE & GABBANA
shoes GIANVITO ROSSI

full look DOLCE & GABBANA
jewelry EMANUELE BICOCCHI

full look FENDI
jewelry EMANUELE BICOCCHI

full look FENDI
jewelry EMANUELE BICOCCHI

full look FENDI
jewelry EMANUELE BICOCCHI

full look FENDI
jewelry EMANUELE BICOCCHI

coat DOLCE & GABBANA
shoes GIANVITO ROSSI
jewelry EMANUELE BICOCCHI

director SENIO ZAPRUDER
Creative direction and stylist ELEONORA GASPARI
DOP TOMMASO CASSINIS
Model SARAH FERGUSON at FABBRICA MILANO
Fashion coordinator MIRKO DE PROPRIS
Make up artist CAMILLA IACOBITTI
Hair stylist MATTIA PONGOLINI
Focus Puller GIOELE RIGAMONTI
Stylist assistant ALESSANDRA CAPONEGRO, GIOVANNELLA CALOGERO
Video assistant and bts images KAMILA BIGOS
production PALAZZO AGENCY, ALESSANDRA CAPONEGRO, GIO CALOGERO
Original Soundtrack ‘ col cuore in gola ‘ by SENIO ZAPRUDER
produced by POLEZSKY and KANG BRULÈE
Sound Editing KANG BRULÈE and POLEZSKY