4.44 AM
A fashion film inspired by The Witch Burned Alive by
Luchino Visconti and Possession by Andrzej Żuławski.
A woman falls asleep and slips into a dream—not an
escape, but an exorcism. Something dark lives inside her:
sensual, violent, buried.
Not a double, but a demon—born of pain, silenced
desire, and repressed rage.
In the dream, reality unravels.
Familiar interiors become oppressive.
The body mutates.
Fashion becomes ritual: garments rip themselves open,
fabrics cling like second skin.
Sleep turns into a battlefield.
Through haunting, visceral imagery, the film explores
the slow merging of self and what she tried to purge.
She wakes up.
The demon has a face.
Her own.
dress MSGM
jewelry EMANUELE BICOCCHI
dress MSGM
jewelry EMANUELE BICOCCHI
full look FENDI
jewelry EMANUELE BICOCCHI
full look FENDI
jewelry EMANUELE BICOCCHI
full look FENDI
coat DOLCE & GABBANA
coat DOLCE & GABBANA
coat, dress and tights DOLCE & GABBANA
shoes GIANVITO ROSSI
full look DOLCE & GABBANA
jewelry EMANUELE BICOCCHI
full look FENDI
jewelry EMANUELE BICOCCHI
full look FENDI
jewelry EMANUELE BICOCCHI
full look FENDI
jewelry EMANUELE BICOCCHI
full look FENDI
jewelry EMANUELE BICOCCHI
coat DOLCE & GABBANA
shoes GIANVITO ROSSI
jewelry EMANUELE BICOCCHI
director SENIO ZAPRUDER
Creative direction and stylist ELEONORA GASPARI
DOP TOMMASO CASSINIS
Model SARAH FERGUSON at FABBRICA MILANO
Fashion coordinator MIRKO DE PROPRIS
Make up artist CAMILLA IACOBITTI
Hair stylist MATTIA PONGOLINI
Focus Puller GIOELE RIGAMONTI
Stylist assistant ALESSANDRA CAPONEGRO, GIOVANNELLA CALOGERO
Video assistant and bts images KAMILA BIGOS
production PALAZZO AGENCY, ALESSANDRA CAPONEGRO, GIO CALOGERO
Original Soundtrack ‘ col cuore in gola ‘ by SENIO ZAPRUDER
produced by POLEZSKY and KANG BRULÈE
Sound Editing KANG BRULÈE and POLEZSKY

